LaBron James playing with the Cleveland Cavaliers.
Gregory Shamus/Getty Images
Basketball star LeBron James’ return to Cleveland is celebrated in the latest Beats by Dre commercial, which features Hozier’s hit single “Take Me to Church” playing in the background.
James, who grew up in Akron, Ohio, is returning to the NBA’s Cleveland Cavaliers after a four-year stint with the Miami Heat. The new Beats by Dre ad shows the athlete in the weight room preparing for another season while splicing in nostalgic shots of his hometown -- all to the tune of Hozier’s gospel-tinged “Take Me to Church,” which helps give it a powerful and dramatic effect.
The 24-year-old Irish singer-songwriter recently crowned Top Rock Albums and started at No. 2 on the Billboard 200 with his self-titled full-length debut. He launched with 58,000 copies sold (with 88 percent from digital sales), according to Nielsen SoundScan. The set also opened atop the Folk Albums chart.
Watch the two-and-a-half minute Beats by Dre clip below.